Tyres & More · Commercials & Delivery Plan

01 · The website

Four stages. Nothing moves on until you sign it off.

Same Shopify platform, same brand. Each stage ends with a sign-off, so the next stage builds only on decisions you've already approved.

Stage 1

Discovery

4 weeks · Oct to Nov 2026

We learn how the business really runs before drawing anything.

Sign-off: the Blueprintand a fixed build quote

Stage 2

Wireframes

3 weeks · Nov to Dec 2026

Structure and journeys in grey boxes, then a clickable prototype of the key pages, tested with Gerald and three licensees.

Sign-off: page structurebefore any visual design

Stage 3

Design

4 weeks · Jan 2027

A component library in Figma, then full designs for every template on mobile and desktop. Two rounds of changes included.

Sign-off: design freezethis is what gets built

Stage 4

Development

8 weeks · Feb to Apr 2027

Built from the approved components on staging, content and redirects migrated, tested, then launched with 30 days of hypercare.

Sign-off: launchafter your side-by-side check

Stage 1 in detail

What discovery looks at

Your Shopify back end: how the 94 stores, locations, products, collections and apps are set up today, and where store data (hours, services, phone numbers) actually lives
How stores work: how licensees update their details, how leads and bookings reach a store, and what head office controls centrally
Tyre search: Vehicle Logic set-up, rego lookup, costs, and whether to keep or replace it
Ecommerce readiness: stock by store, pricing policy, click and collect with fitting, payments and order routing
Rankings baseline: every current URL and ranking recorded, so the redirect plan protects them
Tracking: calls, forms and bookings measured per store, so the dashboards run on real numbers

What you get

The Blueprint

Sitemap and user journeys: find a store, find a tyre, book a fitting
Content model for 94 store pages and the service hubs
Integration map: Shopify, Vehicle Logic, Google profiles, tracking
Ecommerce roadmap for the Q2/Q3 2027 trial
Redirect and rankings protection plan
A fixed price and timeline for design and build. The "starting from" becomes a firm number.

The Blueprint is yours to keep, whoever builds the site.

Our delivery promise

What we design is what we deliver.

The most common failure in website projects is a beautiful design that turns into something different once it's built. Here is how we stop that happening.

Designed inside real limitsEvery component is checked against what Shopify, your apps and Vehicle Logic can actually do before you see it. No design you'll never get.
One shared component libraryDesigners and developers work from the same Figma library, so the build is assembled from approved parts, not reinterpreted.
Clickable before it's codedYou click through the key journeys on your phone at wireframe stage, so surprises happen when they're cheap to fix.
Design freeze at sign-offAfter sign-off, any change goes through change control: you see the cost and the time impact in writing before we do the work.
Side-by-side check before launchEvery template on staging is compared with the signed-off design on mobile and desktop. You approve the match, not just the site.
If we can't match it, we fix itIf a signed-off element can't be delivered as designed, we fix it at our cost. That's on us, not you.

02 · Ecommerce enablement

Switching on ecommerce, when you're ready.

The new site is built ecommerce-ready from day one. When the trial is ready to go in Q2/Q3 2027, this phase turns it on. Discovery defines the exact scope.

Buy

Cart and checkout
Payments set-up
Pricing and promotions rules
Tyre plus fitting bundles

Fulfil

Stock by store location
Click and collect with a fitting time
Orders routed to the right store
Customer and store notifications

Measure

Online sales tracked per store
Revenue added to the board dashboard
Trial scorecard agreed up front
Go or no-go review after the trial

03 · SEO & GEO growth programme

Every store findable, on Google and in AI answers.

A monthly programme across all stores, starting in October so results build while the new site is being designed. The work lands on the new site on day one.

Every month

What we do

Technical fixes and structured data across the site
Store pages and service hubs written and improved
Google Business Profiles managed across the network
Review response support and monitoring
AI search tracking in ChatGPT, Gemini, Perplexity and Google AI Overviews
Authority building and digital PR

How we work

Our monthly rhythm

Plan: agree the month's work from the roadmap
Produce: the team delivers, progress visible on the dashboard
Review: monthly call through results and findings
Iterate: your input shapes next month's plan
Quarterly review timed to your store-growth milestones

What we're measured on

12-month targets

Organic visits 17,222 to 45,000 a month
Keywords ranked 1,524 to 6,000+
Featured in 6 of 10 tracked AI buyer questions
100% of Google profiles optimised
70%+ of reviews answered within 48 hours

Paid media: optional

We can also run Google and Microsoft Ads for every store, on the same landing pages and tracking, with no markup on media. We'd audit your current accounts first, then quote separately.

04 · Data & dashboards

Three dashboards. One platform. One fee.

The Traction platform you saw on Thursday, connected to your real data and bundled as one build.

For the board

Board dashboard

Tyres from digital against plan, progress to 1,000,000, every channel side by side, and the decisions and risks for the month.

For Gerald

Licensee manager portal

Network scores and coaching, the weekly shortlist, the one-minute recruitment scan with its branded report, and the education library.

For every licensee

Store portal

Their own score, top actions ranked by tyres, certification progress, reviews to answer and local search results. No other store named.

Included in the build

Live connections: Google Places, Business Profiles, Search Console, GA4
Local rank tracking and AI search visibility checks
Nightly snapshots so trends are stored, not recalculated

Secure logins by role: head office, Gerald, each licensee
Scoring and certification rules you can adjust
Branded prospect report for recruitment

05 · Care plans

Looked after after launch.

Two care plans, one for the website and one for the dashboards. Each starts when its build goes live.

Website Care Plan

Starting from

USD 800 / month

Monitoring, security and uptime checks
Shopify theme and app updates tested before release
Up to 6 hours a month of small changes: content, images, new store pages
Critical issues handled the same business day, Sydney time
Monthly health report

Dashboard Care Plan

Starting from

USD 750 / month

Hosting, backups and security
Google data connections kept running and updated
Data and API usage costs within agreed limits
New stores added as the network grows to 100 and beyond
Small changes to scoring, playbook and education content

06 · Investment

The numbers, in one place.

All prices in USD. "Starting from" prices become fixed quotes once discovery confirms the scope.

Stream	What it covers	When	Investment
One-off
Website: Discovery & Blueprint	Shopify back-end audit, store and ecommerce review, sitemap, redirect plan, fixed build quote	Oct to Nov 2026	USD 4,500fixed
Website: Design & Build	Wireframes, clickable prototype, design system, all templates, Shopify build, migration, launch	Nov 2026 to Apr 2027	from USD 17,500
Data & Dashboards	Board, licensee manager and store portals on Traction, with live data connections	Oct to Dec 2026	from USD 18,5003 dashboards bundled
Ecommerce enablement	Checkout, payments, stock by store, click and collect with fitting	Q2/Q3 2027	from USD 9,500later phase
Monthly
SEO & GEO growth programme	All stores, Google and AI search, Google profiles, content, authority, reporting	From Oct 2026	USD 4,800 / mo
Website Care Plan	Monitoring, security, updates, small changes, support	From launch, Apr 2027	from USD 800 / mo
Dashboard Care Plan	Hosting, data connections, new stores, support	From go-live, Dec 2026	from USD 750 / mo
Paid media (optional)	Google and Microsoft Ads across stores, no markup on media	On request	Quoted after audit
Year one, at starting prices	USD 50,000 one-off (incl. ecommerce) + monthly fees as each stream goes live		about USD 120,000

Year one runs Oct 2026 to Sep 2027: USD 50,000 one-off, 12 months of SEO/GEO (USD 57,600), 10 months of Dashboard Care (USD 7,500) and 6 months of Website Care (USD 4,800), for USD 119,900. About A$182,000 at 1.52, which pays back at roughly 910 extra tyres at A$200.

Not a menu

We've priced each stream separately so you can see where the money goes, but they're designed to work as one system. The website creates the data, the dashboards prove what search is delivering, and search brings customers to the website. The business case you saw on Thursday assumes all of them working together. Taking one out makes the others work harder for less.

07 · Terms

Simple, fair terms.

Project payments

Discovery: 50% to start, 50% on Blueprint delivery
Design & build: 40% at kick-off, 30% at design sign-off, 30% at launch
Dashboards: 50% to start, 50% at go-live
Ecommerce: quoted and invoiced as its own phase

Monthly services

Rolling monthly, no lock-in
6-month minimum recommended for SEO/GEO, because results compound
30 days notice to stop
Invoiced in week 3, payable at the start of the next month
No markup on media spend, whoever runs it

Ownership

Your website, content, Shopify store and data are yours
The Blueprint is yours to keep
Your data exported in full if you ever leave
Traction licensed to the whole network while care is active
Delivered work is non-refundable

Assumptions

Shopify plan, app subscriptions and Vehicle Logic fees are paid by Tyres & More
Photography and video are not included; we can quote if needed
Two rounds of design changes per stage are included

Store details for the 94 pages come from head office and licensees, with our templates to collect them
Access to Shopify, Google profiles, Search Console and GA4 in week one
One named decision-maker for sign-offs

08 · The 12 months

October 2026 to September 2027.

Q4 2026

Discover & foundations

Discovery and Blueprint. Wireframes. SEO/GEO starts on the current site. Dashboards live for Gerald and the board in December.

22,000 visits a month

Q1 2027

Design & build

Design freeze in January. Shopify build, 94 store pages, service hubs and tyre search. Content produced in parallel.

26,000 visits a month

Q2 2027

Launch

New site live in April with rankings protected. 30 days of hypercare. Ecommerce enablement starts.

35,000 visits a month

Q3 2027

Sell online & scale

Ecommerce trial live. Authority and PR. Review programme across the network.

45,000 visits a month

"Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results."

Harry Peisach, CEO, Ski.com

Next steps

Start in October, ready for the 100-store push.

Approve

Confirm the streams you'd like to start with. We send the agreement the same day.

Access

Shopify, Google Business Profiles, Search Console and GA4, so discovery starts with real data.

Kick off

A discovery workshop in October with marketing, Gerald and operations.

Nick Rowe · CEO & Co-Founder, Saigon Digital

nick@saigon.digital · +84 332 364 293

Reply to Nick →

Board presentation: tyres-and-more-board.clients.saigon.digital · Full proposal: tyres-and-more.clients.saigon.digital